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I started doing digital marketing when I was in school. My first ever project was to help a push-cart selling coloured socks to set-up their e-commerce website & running ads to drive traffic. That was my first exposure to digital marketing when I was 18 years old.
Went into digital marketing right after graduation and more than 10 years later, I’m running my own digital marketing agency Weave Asia.
What is Digital Marketing?
Digital marketing is advertising via digital platforms. Promoting digital content via channels like social media, google display network and search engines.
What are the types of digital marketing?
Content creation via social media platforms. Creating content around your businesses and sharing it via digital platforms is one of the easiest ways to kick start your digital marketing journey for your business. What kind of content can you create to add value to your target audience and followers? Do you want to be a thought leader in your field? Start planning your content creation for your platforms.
Search Engine Marketing
Getting your website ranked on top positions of the search engine results via text ads. Top search engines like Google, Baidu, Yahoo, Naver & bing. Search Engine Marketing also known as pay per click- you can run ads based on your advertising budget and keywords that you select.
Search Engine Optimisation
Getting your website ranked on organic search and google maps is search engine optimisation. Search engine optimization is a long term investment to your business and any business with a website should start SEO whenever resources permits.
Using specific targeting to reach out to your target audience via banner advertisements. The main objective of banner advertising is to reach out to your target audience with marketing messages served in banners form. A website URL is linked to the banners so that our target audience can click into the banners to the webpage to find out more information.
Using linkedin to reach out to your target audience. Linkedin advertising is important to businesses to reach out to specific target audiences. Its effective with b2b businesses as targeting regarding to professions is more accurate than on Facebook.
Social Media Marketing
Social media marketing includes content management and social media advertising. Businesses can reach out to their target audience via social media applications like Facebook, instagram & Tiktok.
Sending out direct emails to your customer database. Emails can be sent to update your customers on your company updates, any new promotions or get them to take a specific action you want them to take. Content you send out to your customers should value-add to your customers.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field
Is digital marketing important for every business?
You have to be where your customers are- Customers now are online. They are doing research on products and services online. Different types of business require different types of digital marketing plans.
Having a well designed website & running digital marketing campaigns allows your business to be available 24/7.
In 2020, around 88.5 percent of the Singapore population were using the internet.
Nearly 90% of people use the internet to find local businesses.
$2.4 Billion , is the amount of consumer goods purchased on ecommerce platforms in Singapore alone in 2020. 3 Million people made purchases online in Singapore in 2020. If you want a share of the pie- Yes digital marketing is important.
Is it hard to learn digital marketing?
There are many different digital marketing courses out there, being a digital marketing trainer since 2013, a lot of digital marketing courses are filled with knowledge and technical skills but do not equip learners with hands on skills and experience that is relevant to running digital marketing campaigns. Start off with some off the shelves digital marketing courses but the most important training is always hands on running some marketing campaigns.
Types of digital marketing you should invest in?
- Having a good website!
- Search Engine Optimisation
- Social Media
Run through this digital marketing template to understand a bit more about strategizing your digital marketing campaign.